Background:
The task was one of a rebranding a known logo. The critical elements instructed to be retained were a handshake from the erstwhile logo and the motto: “knowledge | discipline | humility”.
Inspiration:
A school being a temple of learning, our inspiration was to create an identity which reflects a landscape of elements that further the learning process.
Creation:
Relying on the motto, we created an artwork that is a culmination of those principles, cut across by a linear pattern that is an artistic outline of a handshake. A rough look at the artwork shows indeed a landscape.
