Background:
Alphael is a business growth consultancy business, led by an industry leader known for his ability to pivot businesses through changes and challenges and transform them into giants in the process.
Inspiration:
The flamboyance in this design was inspired by the client and his approach towards the business. Our research revolved around the elements of freshness and creativity in problem solving.
Creation:
The bold use of lower and upper case alphabets within the same word was meant to blur the difference between ‘big’ and ‘small’, the driving ideology of the client as well as to add certain flair to this artwork. The logo was crafted keeping longevity and going-concern as the cornerstone philosophies of the business.
